About Us

We are a sports bicycle manufacturer located in Kagawa Prefecture, Shikoku. Although small in scale, we are one of the few specialized manufacturers in Japan that consistently conducts everything from development to manufacturing and sales.

The company name “Ive Emotion” comes from “I Have Emotion”. Our mission is to give our customers a deep impression (emotion) through our products, while each employee has a strong feeling towards manufacturing and working on development with an emphasis on originality.

Tyrell was started in May 2004 from the home barn of the founder (current CEO) Masahito Hirose.

At that time there was no mini-velo that satisfies the desire to own both in terms of appearance and performance, then he desided to make one with his own hands. Hirose learned about bicycle making by himself from such curiosity and inquisitiveness, and devoted himself to researching the structure.

Even after creating Tyrell’s original “Slant Design”, he worked hard every day to realize his ideal mini-velo, from prototyping, procurement of materials, manufacturing, to sales.

The brand name “Tyrell” is named after the company that appears in the science fiction movie based on the legendary science fiction writer P.K Dick.

The brand name “Tyrell” was named after the “Tyrell corporation” that appeared in the science fiction movie based on the legendary science fiction writer P.K Dick. This is because Hirose admired the novel on which this movie was based, and was strongly attracted to the sound of the name. In this movie, an android, which is the culmination of technology, has a heart and tries to behave more like a human than a human being.

Bicycles, on the other hand, are vehicles that have continued to evolve, but whose basic structure has not changed since their birth.

Hirose finds a common denominator in both digital and analog, evolution and universality. It is included in the brand name “Tyrell”.

Our first priority is to provide our customers with a unique and emotional experience and to share that experience with them.

The emotional experience here refers not only to the enjoyment of riding a bicycle, but also to the “impressive experience” of each user that can only be obtained with Tyrell.

It is an experience that is not only happy, fun, and pleasant, but also an experience that moves the heart on a deeper level.

For example “The joy of riding as one with a bicycle”, “The sense of security that makes up for your weaknesses”, “The joy of owning a finest product”, etc. The more time spent with a bicycle, the more enriched and emotional the experience.

And sharing it with users will be our reason and will lead us to the next step.

Company name	Ive emotion Co., Ltd
Address	1430-1, Kanzaki, Sangawa, Sanuki, Kagawa 769-2323 JAPAN
Established	May 26 2004
CEO	Masahito Hirose
Business	Planning, Marketing, Design Planning and manufacturing of sports bikes and related products, import and sale of components and parts.

About Us

To create by myself a bicycle that I really want

To share emotional experiences with users through products

About us